I always try to understand consumer technology trends from the perspective of the most human tendencies behind them. Maslow’s hierarchy of needs is a great place to start, alongside understanding our most basic insecurities and desires. A common question I ask when I see any form of social technology is, “what does this flex?” In other words, what is this platform making it easier to show others? The last generation of apps have been largely used to flex lifestyle (where you have traveled, who you are friends with, how you live your life). It’s sad, to some degree, but it is also true. But something is changing these days. Increasingly, people want to be represented by their CREATIONS as opposed to their experiences or possessions. I find this trend to be extremely exciting (and good for humanity). It is more readily accessible to all, and it incentivizes the development of skills and creativity that will serve peoples’ careers, lives, and communities in positive ways. When you look at the most popular people on TikTok, it becomes clear: creativity is the new flex.